Role of ISO 14001 Environmental Management in Customer Loyalty

In today’s highly competitive market, quality products and a well-appreciated customer care service cannot suffice a company’s long-term plan for sustainability. The best way to achieve business continuity is by implementing a cohesive system for environmental management. If a company is not aware and accountable enough to work on its energy consumption and carbon footprint, then eventually it will lose its customer base. The reason is the increasing level of consciousness and support for environmental management among the customers. Therefore, it is highly recommended to have the ISO 14001 environmental management system in your operations.


In case you are fully not aware of the array of benefits offered by the internationally acclaimed environmental management system by ISO 14001, then read below -


How do the advantages of having an ISO 14001 environmental management system help to increase customer loyalty?


1. Legal compliance


Currently, many companies are facing problems such as government intervention or steep penalties for not adhering to the legal rules and regulations stipulated for environmental sustainability. The ISO 14001 program helps an organization in ensuring ethical conduct of operations to minimize its adverse impact on nature. The system supports your organization in understanding all the legal compliances and complying with them in an organized manner. This way, companies can protect their reputation and avoid fines and government charges. When customers know that the company they are buying products from adheres to the legal and regulatory rules for environmental management, they start to rely on it more.


2. Waste reduction


The ISO 14001-certified management program assists an organization in successfully managing waste reduction. Today’s customers prefer to check ingredient lists and manufacturing procedures. Therefore, when they see a clean and ethical process for resource allocation, minimum wastage, and a stringent waste reduction protocol, they become more attached to the company. They even provide references to their relatives, friends, and colleagues. This way, a company can determine the opportunity for attracting more customers.


3. Cost reduction


Every business organization likes to operate in a cost-effective way, which will lead them to earn more profit in an ethical way. Having an environmental management system would help to minimize resource misuse and unnecessary energy consumption. This way, a company gets a fair chance to reduce its operating and resource costs, which later helps to prepare a contingency fund. Most responsible and environment-conscious customers would highly appreciate such operations and effort. Therefore they will start following the company on social media and become more loyal in the future.


4. Reduction in insurance cost


Getting certified by ISO 14001 helps to cut insurance costs as well. If a company fails to minimize its carbon production, it eventually faces government penalties. Moreover, the lack of environmental management programs creates problems for occupational health and safety as well. This brings occupational hazards causing fatal or non-fatal injuries to employees. Companies have to spend double the cost for providing insurance to injured employees as well as for finding a replacement. Lack of employee retention due to zero occupational safety aware customers and they start to shift to other vendors. 


Final Words


Considering all the major aspects discussed above, it is regardless to point out how important ISO 14001 environmental management system is for business growth, security, and continuity. A business can continue to grow only when it can successfully meet all the requirements and expectations of its clients. Taking responsible actions for environmental sustainability is one of the major concerns of most customers. Customer loyalty ensures the long-run success of a business.


Contact Details:

Business Name: Compliancehelp Consulting, LLC

Email Id: info@quality-assurance.com

Phone No: 877 238 5855


Also Read: Significance and Benefits of Environmental Audit Explained

Location: 5686 S Redwood Rd, Salt Lake City, UT 84118, USA

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